After reading our summary, you will be able to use these techniques to your advantage and to defend yourself from deceit. But how is this useful to you? From this book, you will learn about the most effective persuasion techniques employed by compliance professionals and about the six fundamental principles of manipulation. He has conducted numerous experiments on this topic and he managed to gather important data by interviewing compliance professionals and by watching them work. As a result, he dedicated his entire career to analyzing and questioning the ways in which people comply with other people’s requests. He admits that he felt vulnerable and easy to trick and manipulate on many occasions. Cialdini, knows this phenomenon all too well. Well, the good news is that the author of the book, Robert B. Did you buy something that you didn’t need again? Maybe a lava lamp that was on discount or two bottles of shampoo instead of just one because the sales clerk talked you into it? Did you donate money to a suspicious stranger just because they accosted you on the street? Or maybe you were persuaded to pay for a whole year gym membership that you didn’t really want? If the answer is yes, then you were the victim of compliance professionals: people who are trained to push the buttons that will make people do certain things and comply with their requests. Cialdini’s book Influence is about? Pick up the main ideas from our quick summary.
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